The STRATEGY of a Company aims at reaching its future vision.
It is a long term plan that coordinate some activities to get the purpose.
As far as the TACTIC concern, the focus is on the daily activity, looking at the short term.
It is based on the day to day operations, involving the company organization to get specific targets which follow the Company Strategy overall.
STRATEGY and TACTIC, conceptually distinct, are equally important process and they are strongly connected.
The pursued TACTICis mainly managed by the STRATEGY, even though it can marginally change to achieve specific targets, following opportunities or emerged contingencies in the organization.
There are some stress that can break the two concepts apart.
The socio-economic context changes at high speed, increasing the doubts on the future settings.
This aspect often leads the company in moving in a chameleonic way relative to the external inputs.
On the other hand, there can be strong strategic forces not belonging to the organization of the company or too challenging for the existing internal resources.
This aspect can demotivate the staff.
Finally, there are three guidelines wherewith we can keep connected STRATEGY and TACTIC:
– the considered time frame
– the typology of the target
– the resources, the methodology and the instruments at your disposal
I started my personal experience as senior executive in international companies and brands belonging to different industries (Fashion, Food & Beverage, Furnishing and Design) and of different sizes. Afterwards I supported as consultant many business owners with different aims and needs.
All these expertises grant skills in reading the various situations, in adopting the needs and in finding the best solutions. This allows to keep the straight tiller looking for the steady balance between the Strategy and the Tactic.
The main skill is to assist the client in defining the strategic lines and, meanwhile, to combine concrete activities, thanks to the international expertise and to a reliable business network located on the reference markets.
This know-how allowed to offer opportunities of commercial development to the clients.
Thus, the Business Development became an important service for them.